About
GenerationZeta is born from the collaboration of three friends over a shared passion about fashion. Inspired by high fashion and streetwear culture, we work to build a bridge between those two worlds by re-imagining vintage clothes or fabrics into new garments that speak through their cuts, textures and colors.
The design and production process happens entirely in our studio, which is based in Italy, securing the best possible quality by making garments that can last for a long time avoiding waste and enviromental issues.
These are the values that creates the identity of the brand which can be summarized with the word ''circularity'', defining a cyclical process that provides transparecy, durability and uniqueness.
JOIN US TO BE UNIQUE AND BECOME A BETTER FASHION CONSUMER.